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About Me

I’m a Marketing student at Purdue University with a concentration in Data Analytics, with a focus on digital marketing, social media analysis, and Excel-based reporting for consumer brands.

I’ve gained hands-on experience supporting U.S.-based and cross-border marketing projects through roles at Urban Creator, Vectorcom, and a Japanese media organization, where I worked on influencer research, content and performance analysis, and data-driven campaign planning across the U.S., Korea, and Japan.

I’m quadrilingual (English, Korean, Japanese, Chinese) and enjoy translating cultural insights into practical recommendations that help teams connect with diverse audiences. I also bring leadership experience from serving as a Squad Leader in the Republic of Korea Air Force, where I improved team coordination and operational efficiency in high-pressure environments.

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Welcome!

Hi! Welcome to my webpage.

My name is Terry, and I'm from Seoul, South Korea.

I attended high school in China, experienced both local and international schools, and am now pursuing my degree in Marketing with a concentration in Data Analytics at Purdue University in the United States.​

Through my international experiences, I became passionate about connecting global audiences through marketing and data-driven storytelling.

 

I enjoy exploring how culture, creativity, and analytics come together to shape global brands.

About
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Experiences
Experience
Education

Education

Purdue University '27

B.S. Marketing | Concentration in Data Analytics

Campus Involvement

  • Delta Sigma Pi | Professional Business Fraternity

  • Asian American Association

  • Korean Baseball Players (Korebaps)

SKILLS

Skills

Microsoft Excel

Marketing Analytics

Digital Marketing

Cross-cultural Communication

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