Welcome!

Student Security Patrol TraineeSep 2026 - Present (West Lafayette, IN)

BEATNA AmbassadorAug 2026 - Present (Seoul, South Korea - Remote)Supporting BEATNA’s expansion across student communities and K-pop and K-culture spaces, with a focus on campus outreach and community engagement at Purdue University.

Event StaffAug 2026 (Seoul, South Korea)• Supported on-site operations for MLB Korea Breakfast Club 2, a six-day Tex-Mex-themed brand activation featuring the Houston Astros and Texas Rangers, serving 150+ attendees.• Analyzed attendance data and developed an Excel reporting summary comparing pre-event registrations with actual attendance and tracking attendance rates, walk-ins, and GA/VIP attendance trends.

IP Licensing InternJul 2026 - Aug 2026 (Seongnam, South Korea)• Researched and evaluated 99 licensing companies across 20+ countries to identify potential partners for ICONIX IPs, analyzing business models, product categories, distribution channels, licensing experience, and competitive positioning. • Developed company-specific collaboration recommendations for each prospective partner by evaluating brand compatibility, market potential, distribution capabilities, and consumer alignment to support global licensing initiatives. • Conducted market intelligence and competitive analysis using 19 years (2007–2025) of KOCCA Character Industry White Papers, interpreting long-term consumer preference trends, competitive dynamics, and strategic implications for the Pororo IP. • Reviewed and refined nearly 200 slides of English sales materials, improving language quality, terminology consistency, branding, and localization across multiple ICONIX IPs for global business use. • Standardized English production credit documentation across 15 animation seasons for Pororo and Tayo by creating new documentation, unifying naming conventions, and maintaining structured production records.

Business Development AssistantJun 2026 (Seoul, South Korea)• Analyzed Germany's 2.9M-member K-pop market and benchmarked 10+ artist and tourism-board campaigns to develop a strategic proposal for a destination marketing partnership.• Supported business development for the Gumball 3000 rally by coordinating hotel sourcing across South Korea and Japan, managing outreach and follow-up with 50+ hotels, conducting sponsorship outreach to 30+ prospective partners, and managing multilingual business correspondence in Korean, English, and Japanese.• Researched 150+ aviation, logistics, and transportation companies to identify prospective partners for the Busan-Jinhae Free Economic Zone (BJFEZ) investment promotion initiative.• Conducted targeted outreach to international media contacts in Mexico to support media collaboration.Sales and Marketing InternMay 2026 - Jun 2026 (Seoul, South Korea)• Developed an automated Google Sheets attendance tracking system for real-time event reporting, standardizing check-ins with checkboxes; the workflow was retained for a subsequent MLB Korea Breakfast Club event.• Supported registration, VIP hospitality, attendee services, and on-site operations for an MLB Korea brand activation serving 300+ attendees.

Global Student AmbassadorJan 2026 - May 2026 (West Lafayette, IN)• Served on the Social Media/Marketing Committee to share practical information for international students through Purdue ISS social channels.• Assisted with event check-in and formatted attendee tracking spreadsheets in Excel to improve readability and support event operations.• Participated in 3 Global Partnerships and Programs-sponsored activities and events, supporting international student engagement and cross-cultural programming.• Completed 3 professional development activities focused on AI literacy, leadership, and career readiness.

Marketing Intern Oct 2025 - Dec 2025 (Costa Mesa, CA - Remote) • Managed influencer outreach to 100+ creators, achieving ~40% response rates through structured follow-ups; sourced 20+ U.S.-based nano influencers for consumer-brand activations. • Conducted trend and sentiment research across 5+ Korean consumer brands by analyzing 100+ social posts and summarizing engagement drivers and audience insights. • Produced 13+ Excel-based data visualizations from 400+ survey responses and delivered insight summaries to support upcoming campaign planning. • Built and maintained campaign tracking systems to support cross-team handoffs, deliverable tracking, and execution readiness. • Completed U.S. competitor research across 10+ F&B brands, benchmarking pricing, positioning, and content formats; translated findings into 6+ actionable recommendations. • Developed 10+ social content concepts and monthly content plans tailored to U.S. audiences for Korean F&B brands. • Consolidated recurring deliverables for a Korea-based public initiative into a final report; improved usability via standardized structure, clean formatting, and navigation.

Summer 2025 Extern Jul 2025 - Aug 2025 (West Lafayette, IN - Remote) • Executed market research and delivered data analytics to identify organizational challenges, proposing strategic marketing operations and solutions with a 3-member consulting team at Purdue. • Presented the team's final project during an executive meeting with the organization's leadership.

Field Director AssistantJun 2025 - Jun 2025 (Seoul, South Korea)• Contributed to international reporting on South Korea’s presidential election, incorporating insights from the Japan External Trade Organization (JETRO) and Maeil Business Newspaper on Korea-Japan relations.• Interpreted voter interviews on election day, bridging communication between a Japanese reporter and Korean interviewees about their expectations for the new leadership.• The Seoul Bureau of TV Tokyo, a major Japanese television broadcaster.

Administrative Intern Jul 2024 - Jul 2024 (Seoul, South Korea) • Conducted digital marketing analytics of social media influencers in South Korea and negotiated a $3,000+ distribution contract with a major electronics brand through a domestic e-commerce platform. • Developed a social media marketing plan using major platforms in Japan, targeting audiences interested in K-pop and Korean culture to enhance brand awareness. • Translated weekly business documents into English and reported performance updates to the headquarters in Japan. • Collaborated with the International Business Development Team while allocated to the Administration Team. • The Korea office of Vector Inc., a Tokyo-based public relations and communications agency.

Military PoliceMar 2024 - Jun 2024 (Suwon Air Base, South Korea)• Established guidelines to help on-duty personnel effectively respond to realistic terrorist scenarios, enhancing the platoon's operational capability.• Discharged as a Staff Sergeant (E-5) after completing mandatory military service.Squad LeaderAug 2023 - Mar 2024 (Suwon Air Base, South Korea)• Evaluated equipment limitations and proposed an SOP change to improve operational effectiveness and safety, securing flight commander approval and platoon-wide implementation.• Led a Quick Reaction Force in base protection operations, coordinating personnel and executing time-sensitive procedures in high-pressure environments.• Rebuilt a nonfunctional Excel-based administrative matrix from scratch using functions and macros, restoring data-tracking capability and improving workflow efficiency.• Supported security operations for a national military parade, coordinating with the Korean Presidential Security Service, Army and Navy Military Police, and National Police Agency.Administrative ClerkApr 2023 - Aug 2023 (Suwon Air Base, South Korea)• Utilized Microsoft Office tools to organize members’ schedules and coordinate administrative tasks with other departments. • Supervised platoon logistics, including documents and firearms.RiflemanNov 2022 - Apr 2023 (Suwon Air Base, South Korea)• Executed an initial response to terrorism under a commander and a squad leader's orders.• Patrolled vulnerable areas in the air base to maintain security.Airman BasicSep 2022 - Nov 2022 (Republic of Korea Air Force Education and Training Command, South Korea)• Enlisted for mandatory military service.• Completed basic military training.

Manager-SupervisorJul 2021 - Jul 2021 (Seoul, South Korea)• Managed 30+ students’ learning environments during the pandemic and suggested methods to improve learning efficiency.

Application Launching Staff Aug 2018 - Aug 2018 (Seoul, South Korea) • Collected user feedback through video calls to identify usability issues. • Proposed the program’s Chinese name for localization, considering both pronunciation and meaning.