About Me
I’m a Marketing student at Purdue University with a concentration in Data Analytics, with a focus on digital marketing, social media analysis, and Excel-based reporting for consumer brands.
I’ve gained hands-on experience supporting U.S.-based and cross-border marketing projects through roles at Urban Creator, Vectorcom, and a Japanese media organization, where I worked on influencer research, content and performance analysis, and data-driven campaign planning across the U.S., Korea, and Japan.
I’m quadrilingual (English, Korean, Japanese, Chinese) and enjoy translating cultural insights into practical recommendations that help teams connect with diverse audiences. I also bring leadership experience from serving as a Squad Leader in the Republic of Korea Air Force, where I improved team coordination and operational efficiency in high-pressure environments.


Welcome!
Hi! Welcome to my webpage.
My name is Terry, and I'm from Seoul, South Korea.
I attended high school in China, experienced both local and international schools, and am now pursuing my degree in Marketing with a concentration in Data Analytics at Purdue University in the United States.
Through my international experiences, I became passionate about connecting global audiences through marketing and data-driven storytelling.
I enjoy exploring how culture, creativity, and analytics come together to shape global brands.

Experience

Education
Purdue University '27
B.S. Marketing | Concentration in Data Analytics
Campus Involvement
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Delta Sigma Pi | Professional Business Fraternity
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Asian American Association
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Korean Baseball Players (Korebaps)
SKILLS

Microsoft Excel
Marketing Analytics
Digital Marketing
Cross-cultural Communication